The market is chilling, and the export of furniture is still growing.

November 29, 2019

Yesterday, the 2012 China Furniture Export Forum was held in Dalingshan, the “first town of Chinese furniture export”. For the Chinese furniture export, which was released by the China Association for the first time in the first eight months of this year, the furniture exports increased by 28%. The furniture industry questioned the “data fraud” and the netizens all spit out. The Chinese Association’s director Zhu Changling responded for the first time: We also felt the market’s failure. Boom, but the data growth is not false. The forum was hosted by the China Furniture Association and the Dalingshan Town People's Government of Dongguan City. More than 300 people including Zhu Changling, chairman of the China Furniture Association, and furniture associations, furniture specialties and furniture companies from all provinces and cities attended the forum.
Exports of metal furniture and furniture parts increased. Zhu Changling said, “Why is the data growing, our industry still feels sluggish? Why do you question it? Through the analysis of major furniture export products, it is found that the export of wood furniture, which accounts for a considerable share of exports, is growing more. Slowly, the export of bamboo, rattan and wicker furniture has experienced negative growth. The proportion of these two types of goods in the furniture industry has decreased and the growth rate has declined, which has caused difficulties for domestic similar enterprises. However, the growth of metal furniture and furniture parts is more prominent, 1-8 In the month, the export growth of seat and its parts exceeded 30% year-on-year, accounting for 44.5% of the total value of furniture exports. Sofas and mattresses maintained double-digit growth."
In the second half of the year, domestic sales of furniture showed an upward trend. Guo Shanhui, the leader of the Chinese furniture industry, the president of the National Taiwanese Enterprise Association, and the chairman of the Taisheng International Group, appealed to the forum: "As the first town in China's furniture export, Dalingshan can Targeted measures to help enterprises, reduce or ease some taxes, assist manufacturers to develop a large number of furniture R & D design talents, hold design exhibitions, etc. through the most stringent environmental standards, these measures are related to China's export furniture industry The future.” He said that only when enterprises can survive can they transform and upgrade, and they dare to dream of creating the future.
In his speech, Guo Shanhui pleaded with the Secretary of the Dalingshan Township Committee, Zhan Wenguang, to suggest that the government set up a special agency to assist enterprises in obtaining Chinese famous brands and well-known trademarks. The application process is very complicated. If there is a special agency, you can let Daling Mountain has become the most famous town in the furniture, and it can also increase the competitiveness of enterprises in domestic and foreign sales.
Chen Aimin, chairman of Dongguan Fuyun Furniture Co., Ltd. and president of Dalingshan Furniture Association, said that the domestic market showed a phased decline in 2012. In the second half of the year, domestic sales of furniture showed an upward trend and rigid demand rebounded.
As a first town in China's furniture export, Dalingshan can provide targeted measures to help enterprises, reduce or levy some taxes and fees, and assist manufacturers to pass the most stringent environmental standards. Only when enterprises can survive, can they have the power to transform and upgrade, and they dare to dream of creating the future. Guo Shanhui, the president of the National Taiwanese Enterprise Association and the chairman of the Taisheng International Group, now emphasizes personalization and is increasingly pursuing the brand. The single transaction amount of furniture consumption is increasing, and the level of furniture consumption is gradually increasing. The industry will naturally eliminate uncompetitive companies through its own structural adjustment, and the development of the furniture industry will move toward health.
Chen Aimin, chairman of Dongguan Fuyun Furniture Co., Ltd. and president of Dalingshan Furniture Association, many of the international 100-year-old factories, in fact, most of them are difficult to sustain. Their equipment is old, workers are old, and the company has not gained much energy. But they have a hundred years of branding and stereotyped products. These are just what Chinese furniture companies don't have. The two sides can cooperate and the factory moves to China to resurrect these brands and products.
Lin Zuoxin, president of the Asian Furniture Federation and chairman of the Singapore Family House, said, "The furniture industry should not be bigger and stronger."
Lin Zuoxin, president of the Asian Furniture Federation, said that sinking down and intensively can preserve the results and continue to operate Nandu: As an "old furniture man" who has long dealt with the international furniture industry, how do you view the current international economic environment?
Lin Zuoxin (hereinafter referred to as Lin): The current international economic situation continues to deteriorate, and the overall outbreak of the European debt crisis seems inevitable. The US economy is also dragged down by the financial crisis. Japan is still at a low level. China's four major trading partners are very bad, and our export business will certainly not be good. In the above-scale households in Guangdong, the profit fell by 19.2% in the first five months of this year. For example, the profit of the dynasty furniture in the first six months of this year decreased by 90%, and the profit of Meikemeijia decreased by 46%. This situation may last for some time, 3- 5 years are not necessarily.
Nandu: From 1998 to 2008, it was called the golden decade of the Chinese furniture industry. Since then, has it entered a low operating range?
Lin: In any case, most countries in Asia, especially China, have entered the growth period and even subsided. Our traditional markets are Europe, America, Japan, Korea, Southeast Asia (Southeast Asia decoration renderings), the Middle East and Australia and New Zealand, there are not many new markets that can be developed, except South America, which is Africa. South Africa is too far away, transportation costs are too high, and the African market has not yet formed. In recent years, it has also entered the Russian market, but the market that can be exploited is not large. We have almost covered the oceans and seas, running fast enough.
Nandu: What can furniture companies do now?
Lin: The rest can be used for our brains. I am afraid I can only find new business models. For example, domestic manufacturers can unite, and everyone uses a brand together and pushes it to the international market as a whole. Even better is to deepen this cooperation and collaborate on production. A factory only makes a small part, or one or two products, and everyone forms a series. This will greatly increase productivity, reduce costs, and improve quality.
Nandu: How do you view the future development of Chinese furniture companies?
Lin: I think that the Chinese furniture industry should not mention the slogan of “bigger and stronger”, but should calm down and intensively cultivate in order to preserve the results. In order to continue to operate.
The export of wood furniture, which accounts for a considerable share of data, has grown more slowly, and the export of bamboo, rattan and wicker furniture has experienced negative growth, which has made it difficult for domestic similar enterprises. However, the increase in metal furniture and furniture parts was more prominent. From January to August, the export growth of seat and its parts exceeded 30% year-on-year, accounting for 44.5% of the total value of furniture exports. Sofas and mattresses maintained double-digit growth.

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